”A Totem Für Elita” is an artistic identity in a fashion world that uses the silk scarf as a canvas to unfold visual adventures. Using a range of mediums from photography to  hand drawing, explores the essence of personal storytelling with references and impact from world mythology , history, even everyday moments in constant dialogue with contemporary pop culture. The outcome of this venture are silky illustrations made so far by 100% Greek silk, worn by people, and spaces.

”A Totem Für Elita” is all about ” impossible encounters” that motivate us to expand experience on the occasion of the myth or the personal narrative . When it comes to mythology , we are moving to an entire ground of impossible-symbolic encounters, one that to find a golden fleece guarded by a fierce dragon on a tree is not the most ordinary thing to happen! A hybrid visual ground of expression is created suggesting old ideas in a new way, or completely new synergies.

In most of my compositions there is a playful or even slightly ”teaching” disposition  which is manifested both verbally(words on the scarf) and figuratively(illustration). My conceptual approach is based on a voluntary ethos reversal, given either one of the characters of myth, such as the Lernaean Hydra, for example, that appears rather in love with Hercules, than hostile. There is  a verbal message that reverses somehow or else attempts to change the psycological showdown between heroes, changing it with a plus sign. Through the mythological struggle of each illustration, there is a need to give a tinge of optimism and an ”experimental” admonition through new messages and significations,that differentiate the whole concept of the scarf. The intention is symbolic , as it happens all over the mythological ray. ”Do love your Labyrinth and the Minotaur will disappear”. 🙂

by Loula Leventi